Megal S.A.
Megal’s introduction of composite cylinders under the "Megalight" brand became a turning point for the company, driving market share growth from 9% to around 15%, attracting new users, and converting every composite-cylinder household into a loyal returning customer.
The market challenger in Uruguay
“The introduction of composite cylinders created a turning point for our company. Not only have they helped us gain a significant part of the market, but they have also allowed us to bring a completely new product and develop a new clientele. With sustained growth in our operating income and a visible reduction in logistics costs, we are optimistic for future growth as the cylinders are becoming more popular among Uruguayan LPG users.”
Julio Vieira, Executive Director, Megal S.A.
24,5
Liters capacity
2015
Year of introduction
Uruguay
Country